The Category
The best CPG candidates are not applying anywhere
Hiring a senior leader in consumer packaged goods is one of the most consequential decisions a growing brand makes, and one of the most expensive to get wrong. A good CPG recruiter does far more than forward resumes. We map the market for the exact role, approach the operators who are performing well and not looking, run a structured evaluation on every finalist, and stay accountable long after the offer is signed.
We recruit exclusively inside consumer packaged goods, which means we speak your language from the first conversation. Retail and broker channels, co-manufacturing, trade spend and velocity, ACV and distribution, margin and cost per case. These are not terms we had to look up.
That category fluency is what separates a specialized CPG recruiter from a generalist who treats your VP of Sales search like any other sales role.
- 01
- The best are employedIn CPG the leader you want is performing and not browsing job boards. They have to be approached directly.
- 02
- Category knowledge is the filterWe can tell a real operator from an impressive resume, because we know what good looks like at your stage. A $5M scrappy build is not a $300M system someone else created.
- 03
- A network you cannot cold-sourceSixteen years of relationships across food, beverage, supplement and household brands.
What We Cover
Roles We Place Across Consumer Packaged Goods
From the C-suite to the plant floor. If it is a critical hire inside a consumer brand, we have probably recruited for it. Work with a specialized CPG recruiter or food and beverage recruiter who knows your world, or see how our search model works.
Executive Leadership
- CEO
- President
- COO
- CFO
- CMO
- CRO
Commercial and Sales
- VP of Sales
- National Account Manager
- Director of Trade Marketing
- Field Sales Lead
- Regional Sales Manager
Operations and Supply Chain
- VP of Operations
- Plant Manager
- Demand Planner
- Procurement Lead
- Director of Co-Manufacturing
Brand and Marketing
- VP of Marketing
- Brand Manager
- Ecommerce Lead
- Shopper Marketing Manager
R&D and Quality
- Director of R&D
- Food Scientist
- QA Manager
- Regulatory Manager
The Search
From intake to a hire that sticks
- 01Discovery and intake
A working session where we define the role, the level, the compensation range, and what success looks like in the first 30, 60 and 90 days.
- 02Search kickoff and portal
Your client portal goes live immediately. Targeted outreach to passive candidates begins within days, and you watch it happen in real time.
- 03Active recruiting
We go directly to operators who are not on job boards, using a network built over sixteen years in the category.
- 04Evaluations and shortlist
Three to five finalists, each with a written evaluation and a clear recommendation, delivered to your portal.
- 05Offer, close and guarantee
Andy supports the negotiation and stays available after the start date. The 12-month guarantee begins on day one.
Candidate Evaluation
You meet the person before the first interview
Every finalist arrives with a written evaluation, not a resume and a sentence. Interview notes from several conversations, a homework assignment tied to your biggest need, career motivations, and the resume itself, merged into one document on your portal.
You will not get a weekly summary email. You will see the candidate the day we add them.
Where we work in the category
- Food and snack
- Beverage
- Supplements and nutrition
- Personal care
- Household products
- Natural and organic
- Private label
- Co-manufacturing
Common Questions
Answered
What does a CPG recruiter do?
We find, vet and place leaders for consumer packaged goods companies through retained executive search. That means mapping the market, approaching passive candidates directly, running structured written evaluations, and standing behind every hire with a 12-month guarantee.
How is a specialized CPG recruiter different from a generalist?
A generalist leans on whoever is actively job hunting. A specialized CPG recruiter knows retail and broker channels, co-manufacturing, trade spend and margin cold, and carries a live network of operators who are performing well and not looking.
Do you only recruit for food and beverage, or all of CPG?
We recruit across the broader consumer packaged goods category: food, beverage, snack, supplement, performance nutrition, personal care and household products. Food and beverage is where most placements land, but CPG as a whole is our domain.
How long does a CPG executive search take?
Most searches produce a shortlist of three to five finalists in four to six weeks, with the full search running six to ten weeks. Your portal gives you real-time visibility the whole way.
Where are you based, and do you recruit nationwide?
We are based in Golden, Colorado, just outside Denver, and recruit nationwide. Most placements are remote or hybrid, though we also fill on-site operations and plant leadership roles.
Looking for a CPG recruiter who knows your world?
Tell us the seat. We will show you how we would run the search.